G324 - Goodwin's Theory

Andrew Goodwin's theory suggests there are seven key feature in music videos.

1 - Demonstrate genre characteristics.

Juicy J - "Show Out": Rap/Hip Hop videos tend to have expensive surroundings (in this case a private jet) and lots of attractive women surrounding the male artist.

2 - Relationship between lyrics and visuals.

Queen's video for I'm Going Slightly Mad - Lyrics and visuals paired here as Freddie Mercury sings "I think I'm a banana tree."

3 - Relationships between music and visuals.
4 - The demands of the record label will include the need for lots of close-up of the artist.

Jessie J's music video for "Wild" featured Big Sean and Dizzee Rascal so there is probably more focus on having close-up shots of Jessie J to keep some focus on her.

5 - The artist may develop motifs or iconography that recur across their work (a visual style).
(E.g. Lady Gaga is known for her different and strange clothing in videos)

Bad Romance

Telephone

Applause

Judas

You And I

6 - Frequent reference to the notion of 'looking' (screens within screens, filming, cameras) and particularly voyeuristic (pleasure through looking) treatment of the female body.

Shakira and Rihanna - Can't Remember to Forget You

7 - There are often intertexual references.

Blink 182 "All The Small Things" - is a parody of other music videos and the video makes very obvious references to these other music videos.